Mills Albert Limited Secures Two-Year Naming Rights Extension with Wellington Saints
In a major move for the Wellington Saints, Mills Albert Limited has signed on as the naming rights sponsor for both the Sal's NBL team and the Rapid League squad for another two seasons. This partnership renewal represents a significant endorsement for the Saints franchise, highlighting the value of the collaborative relationship established between the two organizations and the alignment of their shared values and goals.
Reflecting on the extension, Jason Buckley, Marketing Manager at Mills Albert, expressed his excitement about continuing the partnership. "Our involvement with the Saints in 2024 was highly valuable, not only from a brand visibility perspective but also in building meaningful connections between our team and the Saints organization," said Buckley. "The exposure and engagement opportunities with players and management exceeded our expectations. Extending our commitment through 2025 and 2026 aligns with our strategic goals, and we are proud to be part of the Saints' journey."
Mills Albert General Manager, Paul Albert, shared similar enthusiasm, noting, “We are thrilled to be working with the Wellington Saints for another two seasons. This long-term commitment is a testament to the solid foundation we've built together and our shared vision for growth."
The renewal signifies more than just a sponsorship; it represents a growing legacy. As Paul Sayers, the Saints' Operations Manager, put it, “Securing Mills Albert as our naming rights partner for two additional years is a huge step in the right direction for our franchise. We truly value the people at Mills Albert and are over the moon that they see the value in our organization. This partnership goes beyond just a logo on a jersey; it’s about creating a product that amplifies the stories of both our team and our partners."
The Saints organization is excited by the extended support from Mills Albert and looks forward to creating even more memorable experiences for the Saints Family in 2025 and 2026. With the Rapid League on the rise and the Sal's NBL games continuing to draw in dedicated fans, the partnership with Mills Albert is set to elevate the franchise's reach and impact in the basketball community.
Fans and partners alike can anticipate an exciting journey ahead as the Saints, powered by Mills Albert, strive for excellence both on and off the court. The Saints look forward to seeing the passionate Saints Family back at TSB Arena next season, with the season scheduled to be announced this week.
