Saints Announce New Rebrand for the 2025 Season
Mills Albert Wellington Saints Announce Exciting New Rebrand for the 2025 Season, Honoring 40 Years of Legacy and Showtime.
In a bold new chapter, the Wellington Saints are thrilled to unveil a rebranded logo and identity for the 2025 season—marking four decades since Kenny McFadden’s legendary buzzer-beater that clinched the 1985 NZNBL Championship. This historic moment, pivotal to the Saints' legacy, now serves as the foundation of a refreshed look, celebrating the team's rich history and ushering in a new era of "Showtime" for fans and players alike.
The rebrand is not only a tribute to the iconic players and moments of the past but a vision for the future, aligning with the club's values of honoring history while embracing the future of basketball in Wellington. The updated logo was skillfully crafted by Saints Development player Josh Crowley, founder of “Made by Crowley,” with graphics designed by Kyle Tranter (designedbyktrants). Together, these elements bring an invigorated and respectful aesthetic to the club’s brand.
The uniforms for 2025 will also see a transformation, bringing a modern yet reverent look that pays homage to Saints heritage. Inspired by the Exchequer's show-stopping era of the 1980s, the new kits are designed to bring the same energy and excitement to the league.
CEO Jordan Mills expressed his enthusiasm about the rebrand, saying:
"This change is more than just a new logo; it’s a celebration of our journey as a club, a salute to the legends who paved the way, and an exciting step forward. I can’t wait to see this rebrand come to life and to work with Coach Aaron Young as we build a roster that will honor our legacy and push us into a new era of success."
Since the early 1980s, when the Saints first burst onto the scene, the club has experienced a rich tapestry of success—from the foundational years with stars like Kenny McFadden and Kerry Jazz Man Boagni, to the celebrated 90s with Sweet Shooting Terrance Lewis, and the dynasty years of the 2010s, marked by six championship titles and appearances by NBA stars Steven Adams and Torrey Craig. With a legacy this powerful, the Wellington Saints are poised to make 2025 a season to remember, honoring the spirit of the past while embracing the future.
Saints Family in 2025, It’s Showtime!
To see more about the history of the Saints and the rebrand checkout our Facebook and Instagram
